This is how we gathered all the country's gaming enthusiasts in one place
Copenhagen Gaming Week is a new event developed in collaboration between Bellagroup, Wonderful Copenhagen and Blackbox Media.
+13.000
NEW FOLLOWERS
+30
VIDEOS
+1.000.000
VIEWS
Challenges
For the first time, Copenhagen Gaming Week was to hold Denmark's largest gaming event, but faced a significant challenge: Lack of brand awareness in a young, gamer-interested segment. The challenge was to create awareness and enthusiasm around a completely new event.
This is how we hyped up CGW in just 3 months
Strategy
We were aware that this collaboration required a very strong and structured strategy. Focusing on building brand awareness through entertaining, gaming-related content, we wanted to appeal to the young target audience on TikTok, with an interest in gaming. Our primary objective was to drive ticket sales during Black Week through a combination of engaging content and attractive offers.
Brand Awareness
Our collaboration with Copenhagen Gaming Week started 3 months before launch. It was therefore crucial to increase awareness of the event as soon as possible. We launched a follower campaign and produced content that appealed directly to gaming enthusiasts. By building a following of relevant users, we were able to gradually introduce more information about CGW, including event details and dates, all wrapped in content with high entertainment value.
Black Week Advertising
We could now target our ads to already engaged users, complemented by broader advertising strategies. The offer was complete and very strong - "buy two tickets for the price of one." It played a critical role in the success of our advertising efforts on TikTok.
Watch draft videos with Brand Awareness and Black Week:
Results from the collaboration
Copenhagen Gaming Week's first year was an overwhelming success, with a well-coordinated strategy on TikTok playing a key role:
- Following Growth: We achieved +13,000 followers during the campaign.
- Range: Over 1.2 million views were generated.
- Effective Advertising: Our Black Week offer generated strong results and confirmed TikTok's role in the event's success.